Last updated: 29 October 2026
This policy explains how Innovative Digital Marketing Pty Ltd (ABN 72 654 688 356), trading as IDM (“IDM”, “we”, “us”), collects, uses, stores and shares personal information when you use innovativedigitalmarketing.com.au or deal with us. We handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth).
What we collect
- Enquiry and quote forms: your name, email, phone number, business name and the details you send us.
- Strategy call bookings: your name, email, phone number, booking time and any notes you add.
- Free accessibility check: your email, the web address you ask us to check and the results of the check.
- Tips & Tricks sign-ups: your email address, so we can send you our updates.
- When we work together: the business, billing and website details we need to quote, deliver and invoice our services.
- Automatically, when you visit our website: information such as your IP address, browser and device type, the pages you visit, the site that referred you and your approximate location, collected through cookies and similar technologies.
We don’t ask for sensitive information, such as health information, and we ask you not to send it to us. You can contact us without giving your name, but we may not be able to help with everything you ask.
How we collect it
We collect personal information directly from you when you fill in a form, book a call, sign up for our Tips & Tricks emails, run our free accessibility check, email or phone us. We collect some information automatically through the analytics and advertising tools described below. Occasionally we use publicly available information, such as your business website, to prepare a quote or proposal.
How we use it
- To respond to your enquiry, manage your booking and send you quotes.
- To run your free accessibility check, show you the results and follow up with you about them.
- To send you our Tips & Tricks emails if you’ve signed up. You can unsubscribe at any time.
- To deliver our services, manage our relationship with you and invoice you.
- To understand how people use our website and improve it.
- To measure how well our advertising works, for example whether someone who clicked a Google ad went on to contact us.
- To protect our website and forms from spam and misuse, and to meet our legal obligations.
We may contact you about our services when they relate to something you’ve asked us about. You can tell us to stop at any time by replying to the email or contacting us using the details below. We don’t sell or rent personal information.
Our free accessibility check
When you run a check, the web address you enter is sent to Google’s PageSpeed Insights service, which loads that page and tests it. We store your email, the address you checked and a summary of the results in our website’s admin area so we can follow up with you. To stop the tool being misused, we also keep a scrambled (hashed) version of your IP address for up to one hour. Please only check websites you own, manage or have permission to check.
Cookies, analytics and advertising
Our website uses cookies and similar technologies, including:
- Google Analytics and Google Tag Manager, to understand how visitors use our website.
- Google Ads conversion tracking, to see whether our ads lead to enquiries, bookings or calls. This includes storing information about the ad you clicked.
- Jetpack Stats (provided by WordPress.com), for basic visitor statistics.
- Embedded content and tools, such as our Google reviews widget, booking system and any embedded videos. These providers may set their own cookies.
You can block or delete cookies in your browser settings, although some parts of the website may not work as well. You can opt out of Google Analytics with the Google Analytics opt-out browser add-on, and manage how Google personalises ads in My Ad Center. To learn more, see how Google uses information from sites that use its services.
Who we share it with
We share personal information only with people and organisations who help us run our business and website, and only as much as they need. That includes our team members and contractors, our website host (WordPress.com, operated by Automattic), and providers of email, forms, bookings, spam protection, analytics and advertising (including Google). We may also disclose information where the law requires or allows it.
Information stored overseas
Some of our service providers store or process information outside Australia, mainly in the United States. This includes Google and Automattic. We choose established providers and take reasonable steps to make sure they protect your information.
How we keep it secure
We take reasonable steps to protect personal information from misuse, loss and unauthorised access, including secure hosting and limiting access to the people who need it. We keep personal information only for as long as we need it for the purposes above or as required by law, then delete or de-identify it.
Accessing or correcting your information
You can ask to see the personal information we hold about you, or ask us to correct or delete it, by contacting us using the details below. We’ll respond within a reasonable time, usually within 30 days.
Complaints
If you have a concern about how we’ve handled your personal information, please contact us first and we’ll try to resolve it. If you’re not satisfied with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.
Contact us
James Howarth, Director
Innovative Digital Marketing Pty Ltd
Email: james@innovativedigitalmarketing.com.au
Phone: 0400 402 725
Changes to this policy
We may update this policy from time to time. The current version will always be on this page, with the date it was last updated.