Never Run Out of Content Ideas Again
A free social media playbook for business owners and marketing managers. Get a ready-to-post 4-week plan at a realistic 4 posts a week, plus 14 bonus ideas, each with a hook, format and creative direction. Tools, AI prompts and an editable content calendar included.
- 30 ideas with hooks
- 4 posts a week
- Editable content calendar
Get the free playbook
Enter your details and we’ll email you the playbook and content calendar straight away.
We’ll email your download and may follow up once about your social media. We never share your details. Privacy policy
Everything You Need for a Month of Content
Practical, plain-English and built for busy people. No theory, no fluff, just what to post and how to make it.
30 Content Ideas
A ready-to-post 4-week plan at 4 posts a week, plus 14 bonus ideas for month two. Each comes with a hook you can tweak in seconds.
Recommended Formats
Which ideas work best as Reels, carousels, static posts or Stories, with the sizes and specs you need.
Creative Direction
How to film, design and write each post, plus the objective behind it, so every post has a job to do.
Recommended Tools
Our picks for design, video editing, planning and scheduling. Most are free.
Practical AI Prompts
Copy-and-paste prompts for ChatGPT, Claude or Gemini to write hooks, scripts and captions in your voice.
Editable Content Calendar
Your plan and bonus ideas pre-loaded in a calendar for Excel or Google Sheets. Pick your start date and posting days, and every date fills in.
Three Ideas From the Playbook
Each idea comes with a hook, a format, an objective and directions on how to make it.
“Before → after. Swipe to see the difference.” Lead with the ‘after’ shot so it stops the scroll.
“How much does [service] cost in [city]? An honest breakdown.” Price transparency builds trust fast.
“Someone asked us ‘[their question]’. Here’s the answer.” Shows you listen and never runs out of ideas.
Plus 27 more ideas, the tools, AI prompts and calendar. Get the free playbook →
Built for Busy People
Business owners
- You know you should post more but never know what to post
- You want content that brings in enquiries, not just likes
- You’ve got a phone and an hour or two a week
Marketing managers
- You need fresh content inspiration for next month, fast
- You want a clear mix of awareness, trust and conversion content
- You want a calendar your whole team can work from
Social Media Playbook FAQs
Is it really free?
Yes. Enter your name and email and we’ll email you the playbook and content calendar straight away. There’s no cost and no obligation.
What format is it in?
The playbook is a 16-page PDF you can read on your phone or print. The content calendar is an Excel file that also opens in Google Sheets and Numbers.
Why do you need my email?
We email the download to you, so we need a real address to send it to. We may follow up once to see how you’re going. We never share your details.
Will it work for my industry?
Yes. It’s written for Australian local businesses, including trades, hospitality, retail, health and professional services. Every hook has [square brackets] so you can make it about your business.
How often should I post?
We recommend 4 posts a week, plus Stories on the days in between. It’s enough to stay front of mind and realistic to keep up. The playbook maps out 16 posts over 4 weeks, with 14 bonus ideas to keep you going into month two.
Which platforms does it cover?
The ideas are written for Instagram and Facebook, which most local businesses use. The Reels ideas work on TikTok and YouTube Shorts too, and the education and proof ideas adapt well to LinkedIn.
I don’t have time to do this myself. Can you help?
Yes. We manage social media for businesses across Brisbane, the Sunshine Coast and Australia, from strategy and content creation to scheduling, community management and Meta Ads. Book a free 15-minute chat and we’ll tell you what’s worth doing first.
Let Us Run Your Social Media
Strategy, content, design, scheduling and reporting, done for you by our Brisbane team. No lock-in contracts.